Case Study: National Park Traveler

Posted on: Thursday, August 21, 2025
Posted by: admin

National Parks Traveler: A Pragmatic Migration from Drupal 7 to Backdrop CMS

Executive Summary
National Parks Traveler, a high-traffic nonprofit news site with more than a decade of archived articles, migrated from Drupal 7 to Backdrop CMS upon reaching Drupal 7’s end-of-life.
The migration preserved the site’s established design, improved server performance, streamlined the editorial workflow, and reduced maintenance costs — all within tight budget and timeline constraints.

By choosing Backdrop CMS over Drupal 9/10, the team leveraged existing expertise, avoided unnecessary complexity, and delivered a platform optimized for long-term sustainability.

Project Background

The Challenge
With Drupal 7 support ending, National Parks Traveler needed an upgrade path that would:

  • Maintain security and site stability
  • Preserve its archive of tens of thousands of articles
  • Avoid disrupting its loyal readership
  • Fit the budget of a small nonprofit with limited staff resources

The site’s existing design had been recently refreshed in Drupal 7, so a wholesale redesign was unnecessary. The main priority was ensuring a smooth transition without introducing excessive technical or financial overhead, providing a solid base for future improvements and features.

The Decision: Why Backdrop CMS?

Instead of a full rebuild on Drupal 9/10, the team selected Backdrop CMS for four key reasons:

  • Team alignment: The development team actively contributes to Backdrop CMS and is deeply familiar with its architecture and community.
  • Lower cost: Migration to Backdrop required fewer development hours and promised lower ongoing hosting and maintenance costs than Drupal 9/10.
  • Lean architecture: Backdrop’s lightweight core enables faster performance and easier customization.
  • Improved editorial experience: Editors familiar with Drupal 7 gained a cleaner, more efficient backend interface without a steep learning curve.

Technical Implementation
Scope

  • Migrated tens of thousands of articles spanning more than 10 years
  • Preserved the site’s recently updated Drupal 7 design
  • Managed a high-traffic infrastructure with minimal downtime
  • Minimal custom codebase simplified the migration process

Approach

  • The project followed a “launch and iterate” strategy:
  • Get the site live quickly to meet security deadlines
  • Let editors work in the new system to identify real-world issues
  • Make refinements post-launch instead of over-engineering pre-launch

Key Technical Challenge: Panopoly Layouts
In Drupal 7, National Parks Traveler used Panopoly to give editors per-article custom layouts. The challenge: there was no straightforward way to identify which articles used them.

Solution:

  • Identify articles with custom layouts
  • Evaluate which layouts were essential
  • Recreate critical layouts in Backdrop CMS
  • Simplify or standardize layouts where possible
  • This process reinforced the value of balancing content fidelity with long-term maintainability.

Results and Benefits Performance Gains

  • Improved server response times and faster page loads
  • Reduced hosting overhead
  • Editorial Workflow
  • Cleaner administrative interface
  • Streamlined content management compared to Drupal 7

Maintenance

  • Lower complexity than a Drupal 9/10 build
  • Easier ongoing updates and support
  • Preserved investment in recent design work
  • Maintained SEO and user experience continuity

Lessons Learned Process Lessons

  • Identify custom features early to plan migration effort
  • Not every custom layout or feature is worth preserving
  • Phased, post-launch improvements keep projects on time and budget

Platform Lessons

  • Backdrop CMS excels for high-content-volume sites with straightforward functional needs
  • Best fit for teams with Drupal experience who want a simpler, faster system
  • An effective option when budget or complexity rules out Drupal 9/10

Conclusion

The National Parks Traveler migration demonstrates that Backdrop CMS can be a practical, performance-oriented alternative to a full Drupal 9/10 rebuild. By prioritizing core functionality, leveraging existing design investments, and adopting a launch-and-iterate philosophy, the team delivered a stable, fast, and sustainable platform.

For other content-heavy sites facing Drupal 7 end-of-life, Backdrop offers a streamlined migration path that reduces cost and complexity while improving editorial usability and long-term maintainability.